Attribution. Clarified.
See which marketing actually drives revenue. Multi-touch attribution, marketing mix modeling, call tracking, and AI insights — in one platform.
Connects with the platforms you already use
Choose Your Path
Three ways to get started, depending on how you want to work.
Run It Yourself
Full platform access. Self-serve setup. Live in under 15 minutes. No sales call required.
Get in Touch →Let Experts Run It
EncubIQ handles deployment, calibration, spend mapping, and ongoing optimization. You see the results.
Get in Touch →Certify Your Agency
Offer independent attribution to your clients. Get certified, get listed, prove your results.
Get in Touch →Why Attribution Is Broken
Most businesses are making budget decisions based on incomplete or misleading data.
Agencies Grading Their Own Homework
Ad platforms report in their own favour. Agencies report from ad platforms. No one has an independent view of what actually works.
The Offline Conversion Gap
Phone calls, chat conversations, and in-person visits drive revenue but never show up in your attribution dashboard.
Return Visitor Misattribution
A customer clicks a Google Ad in week one and returns directly two weeks later. The ad gets zero credit. Direct gets all of it.
Conflicting Platform Numbers
Google says one thing. Meta says another. Neither matches your actual revenue. You need a single source of truth.
Everything You Need to Attribute Revenue
A complete attribution stack — from first click to closed sale.
Real-Time Attribution Dashboard
See which channels actually drive revenue, not just clicks. Updated in real time with automatic performance flags.
Six Multi-Touch Models
Compare Last Touch, First Touch, Linear, Time Decay, Position Based, and Full Path side-by-side.
Marketing Mix Modeling
Three modeling approaches with budget optimization. Response curves, 13-week forecasts, and push to ad platforms.
Call Tracking & DNI
Attribute phone calls to the campaigns that drove them. Automatic number replacement, confidence scoring, and call-as-conversion events.
AI Insights Engine
Automated anomaly detection, on-demand analysis, and plain-language interpretation of your attribution data.
LTV & Cohort Analysis
See which channels bring customers who spend the most over time. 12-month projections and CAC payback periods.
How It Works
From deployment to optimization in five steps.
Deploy
Add a lightweight tracking snippet or configure via Google Tag Manager. Live in under 15 minutes.
Track
Sessions, UTMs, forms, calls, and chats — all stitched to a persistent first-party identity.
Map
Connect ad accounts and match offline sales via CSV or integrations using hashed identifiers.
Model
Six multi-touch models plus three MMM approaches assign credit across the full customer journey.
Optimize
Budget recommendations are generated and pushed directly to your ad platforms.
Stop Guessing. Start Attributing.
Contact us to learn how Attriqs can work for your business.