The Full Attribution Stack
Every tool you need to understand what drives revenue — from first click to closed sale, across every channel.
Attribution & Reporting
Real-Time Dashboard
Channel-level revenue, conversions, ROAS, and CPA updated in real time. Automatic performance flags highlight your best ROAS, worst performers, hidden gems, and trending channels. Period-over-period comparison with breakdowns by source, medium, campaign, agency, or keyword.
Six Attribution Models
Last Touch, First Touch, Linear, Time Decay, Position Based, and Full Path. Side-by-side model comparison showing how credit shifts between approaches. Stop over-investing in last-click winners while starving the channels that start journeys.
Reports & Conversion Paths
Performance reports sliceable by source, medium, campaign, or media type. Conversion path analysis revealing common channel sequences with path duration. CSV export for all reports.
Marketing Mix Modeling & Optimization
Three Modeling Approaches
Bayesian modeling with uncertainty-aware estimates. Ridge modeling with multi-objective optimization. A proprietary Ensemble method that combines multiple approaches for the most accurate signal. Results in seconds.
Budget Optimizer
Recommends optimal spend allocation by channel to maximize revenue. 13-week forward forecasts with adjustable spend multipliers. Response curves showing diminishing returns per channel.
Push to Ad Platforms
Push optimized budgets directly to your connected ad platforms with preview and audit trail.
Tracking & Identity
First-Party Tracking
Persistent first-party identity that survives ad blockers and browser privacy restrictions. Cross-session stitching, UTM auto-capture, referrer tracking, and session management.
User Journey Browser
Individual customer journeys from first touchpoint through conversion. Search by email, name, or ID. Timeline view showing every session, page view, transaction, call, and chat. Privacy controls with PII masked by default.
Offline & Conversation Attribution
Call Tracking & DNI
Automatic phone number replacement based on visitor source. Confidence scoring, qualified call filtering, and call-as-conversion events that feed directly into attribution. Works with existing business numbers.
Chat Attribution
Auto-detects and attributes chat conversations from 8+ platforms including Intercom, Drift, HubSpot, Zendesk, Crisp, Tawk.to, Tidio, and LiveChat. No manual integration required.
Campaign & Spend Management
UTM Manager
Full UTM lifecycle: build, track, enforce, archive. Pre-configured taxonomy, link registry with health checks, compliance scoring, templates, QR codes, short links, and bulk import/export.
Marketing Spend Management
Centralized spend tracking across all channels. Manual entry, CSV import, and automatic sync from connected ad platforms. Multi-location expense management and agency fee tracking.
Intelligence & Insights
AI Insights Engine
Automated dashboard insights with severity-coded anomaly detection. On-demand deep-dive analysis. Plain-language interpretation of model results. Industry insights from anonymized cross-client data.
MosAIc AI Chat
An AI-powered conversational assistant built into the platform. Ask questions about your attribution data in plain language and get instant, actionable answers. Guided insights, trend explanations, and recommendations on demand.
Organic Keywords
Google Search Console integration attributing estimated revenue impact to individual keywords. Click volume, impressions, position, estimated sessions, and conversions per keyword.
LTV & Cohort Analysis
LTV by acquisition channel with blended CAC. 12-month projections, CAC payback periods, and cohort revenue curves over time.
Integrations
Connected Platforms
Easily integrate Google Ads, LinkedIn Ads, Meta Ads, Google Search Console, and Shopify. Automatic spend import, channel mapping, and budget push from MMM. More platforms coming soon.
Built Different
Architectural decisions that give Attriqs an unfair advantage.
First-Party Tracking
Persistent identity that survives ad blockers and browser privacy restrictions. Cross-session stitching across all browsers.
Browser-Side Modeling
Marketing mix models run entirely in your browser. Results in seconds. Your data never leaves your environment.
Edge-Native Architecture
Built on a global edge network for sub-second response times worldwide. No heavy infrastructure. No cold starts.