Know Your Best Customers
Lifetime value by acquisition channel. 12-month projections, CAC payback periods, and cohort revenue curves — see which channels bring customers who actually stay.
What It Does
LTV by Acquisition Channel
See which channels bring customers who spend the most over time. Compare lifetime value across paid search, organic, social, email, direct, and every other acquisition source.
12-Month Projections
Project future lifetime value based on current cohort behavior. See estimated revenue per customer over the next 12 months, broken down by acquisition channel.
CAC Payback Period
Know how long it takes for each channel's customers to pay back their acquisition cost. Channels with short payback periods fund growth; channels with long payback periods need scrutiny.
Blended CAC Analysis
See your blended customer acquisition cost across all channels, and compare it to the per-channel CAC. Understand which channels are efficient and which are dragging up the average.
Cohort Revenue Curves
Track how revenue accumulates over time for each acquisition cohort. See whether customers acquired in January behave differently from those acquired in June.
Channel Quality Scoring
Beyond volume — see which channels bring the highest-quality customers. A channel that brings fewer customers with 3x the LTV may be worth more than a high-volume channel with low retention.
Who It's For
Subscription & SaaS Businesses
When revenue comes over months or years, last-click ROAS is meaningless. LTV analysis shows the true return on acquisition spend by factoring in retention and expansion revenue.
E-Commerce with Repeat Purchases
First-purchase ROAS understates the value of channels that bring repeat buyers. LTV analysis reveals which channels drive customers who come back 3, 5, or 10 times.