Six Models. One Truth.
Compare Last Touch, First Touch, Linear, Time Decay, Position Based, and Full Path side-by-side. See exactly how credit shifts between approaches.
What It Does
Six Models Side-by-Side
Compare Last Touch, First Touch, Linear, Time Decay, Position Based, and Full Path in a single view. See exactly how credit shifts between models and understand which channels are over- or under-credited.
Channel-Level Revenue Attribution
Every channel gets a revenue figure — not just clicks or conversions. See exactly how much revenue each source, medium, and campaign is responsible for under each model.
Conversion Path Analysis
Visualize the most common channel sequences that lead to conversion. See how many touchpoints the average customer needs, how long journeys take, and which paths generate the most revenue.
Real-Time Performance Flags
Automatic detection of your best ROAS channels, worst performers, hidden gems generating revenue without proportional spend, and trending channels gaining momentum.
Multi-Dimensional Breakdowns
Slice attribution by source, medium, campaign, agency, keyword, or media type. Period-over-period comparison shows what changed and why.
CSV Export
Export any attribution view to CSV for further analysis in spreadsheets, BI tools, or presentations. Every table and chart is exportable.
Who It's For
Marketing Managers
Stop relying on last-click data from Google Analytics. See the full picture of how your channels work together to drive revenue, and make budget decisions based on complete attribution data.
Agencies Proving Value
Show clients the true impact of upper-funnel activity. First Touch and Position Based models reveal the channels that start journeys — channels that last-click attribution ignores entirely.
E-Commerce Brands
Attribute actual revenue (not just conversions) to every touchpoint. Understand which campaigns bring high-value customers versus one-time buyers.
Multi-Channel Businesses
When customers interact across paid search, organic, social, email, and direct — you need a model that captures the full journey. Six models ensure nothing is missed.